"Yield Is King" when it comes to farm profit, the saying goes.
However, 80% of crop yield loss and hence profit loss is due to too much or too little water. Most yield maps show this.
Therefore, we believe: "WATER IS KING!".
The best hybrids and precision machinery control cannot optimize yield on a water damaged acre, while crop protection products can only defend the plants that remain alive.
A plant will drown or die of thirst, long before it dies of nutrient starvation. Variable rate nutrient management tries to account for variable yields infield but its far better to eliminate or reduce the yield constraint in the first place and most times it is water.
Even worse, you can go bankrupt if you can't plant, spray or harvest due to excessive moisture. This can happen when 80% of your field is ready to go but 20% is still saturated, bogging machinery.
We farm ourselves and fully understand the benefits of infield precision water managment.
We used laser control for water management since the 1970s. It's problem is that you often shift 400% more soil than required because you are constrained to single or limited slopes. Apart from the much larger earthmoving cost that this involves, it also disturbs more topsoil which can have significant impacts on crop yields for decades.
We continue to develop our own farms and saw the opportunity that GPS offered in solving the limitations of lasers. So in the 1990s, we started developing Optimum Surface Landforming™ or OptiSurface™. It uses artificial intelligence to optimize Continuously Variable Grades™ (CVG™) and achieve surface drainage or irrigation requirements with much lower earthworks.
Our vision is for 25 million acres of agricultural land with improved drainage or irrigation feeding over 10 million people more than it was previously by 2030.
We do this by making OptiSurface™ the world's leading solution for agricultural earthworks, providing our customers with the most useful services, software and hardware.
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